029: Strategies For Driving Traffic To Your Website Artwork

Focal Tangent: Perspectives That Shift

Welcome to the Focal Tangent: Perspectives That Shift podcast. Hosted by Nathalie Amlani founder of Pictonat Photography, a brand strategist, photographer, soulful entrepreneur, and visual storyteller. This is a show all about connecting the power of storytelling, mindset, and brand strategy to bring to light the abundance of possibilities for creating the business of your dreams. Each week, Nathalie brings you thought leadership and impactful conversations in all areas of business, branding, and mindset growth. Be inspired by unique stories of experience and grit that led to unexpected paths to success. Gain insight and knowledge on how the magic happens, with clear takeaways and ideas. So hit that subscribe button and join Nathalie for a conversation that will truly shift your perspective.

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Focal Tangent: Perspectives That Shift

029: Strategies For Driving Traffic To Your Website

February 03, 2022 • Nathalie Amlani • Episode 29

When you’re starting a new business, venture, launching a new offer… one of the first things we’re advised to do is to create a website, a virtual storefront with our branding, copy, images. After it’s all done… now what? Now it’s time to drive that traffic to our website.

In today’s episode, I am excited to welcome special guest and Digital Marketer, Diel Gerber, to chat about Strategies for Driving Traffic to your website.

Diel helps companies manage their paid media budget and get higher return on ad spend. Her agency, Gerber Media, also helps clients manage their SEO, content and social media, making sure all channels are working together. Diel is a blogger and founder of Toronto New Mom blog, a blog that she grows organically every month. Toronto New Mom celebrate 5 years this month.

“Anything that loads really slow on your website for more than two seconds will hurt your SEO ranking…” ~ Diel Gerber, CEO of Gerber Media

Episode Highlights:

Learn Diel’s story of becoming an entrepreneur
Actionable tips for driving traffic to your website
The lowdown on SEO, what it is, how to apply it to your content, and how to make it work for you
Why having a Google My Business Account is essential
How brand photos elevate a website and helps optimize SEO
Understanding Pinterest as a tool to increase organic traffic to your website
Organic versus paid traffic and how paid media helps increase conversions

… and so much more!

“Your website is our most important asset, think about social media as supporting it.” Diel Gerber, CEO of Gerber Media

Thanks Diel for sharing your zone of genius for how to strategically drive traffic to your website. Be sure to join Diel’s free Facebook community ‘Raising a Business’ to learn more tips and strategies on marketing operations for small business owners: https://www.facebook.com/RaisingaBusiness.

Connect with Diel:

LinkedIn: https://www.linkedin.com/in/diel-gerber-29062349/
Facebook Group: https://www.facebook.com/RaisingaBusiness
Podcast: dielgerber.com
Website: https://www.gerbermedia.ca/

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com